Activision has seen users drop to below 10 million users

For many of the players still subscribing to WoW, they stay because of their friends.  Cheap Little Empire Mojo They pay each month to preserve the possibility that they might go raiding. An expansion like Mists of Pandaria is not about earning $40 from the sale of a box at Gamestop (of which Activision only sees half);  Little Empire Mojo it is about persuading a subscriber to keep subscribing for the two years between expansions. That’s over $200 of revenue, most of which does go to Activision.

Activision has seen users drop to below 10 million users, Buy Little Empire Mojo  down from a peak of 12 million. Mists of Pandaria boosted the number of subscribers up again, but not by much. Now, I believe, enough consumers are thinking that they won’t be going back to Warcraft that the subscription is not worth it. Cheap Little Empire Mojo  Their friends aren’t there enough any more.